I put a big emphasis on Instagram and Facebook, with photos, videos, and behind the scenes looks at our properties. We also regularly run targeted ads on both platforms, aimed at buyers who fit an ideal profile, or people in areas we think could generate a buyer (LA, SF, East Coast, etc.). Our efforts are magnified by the Village Properties accounts on these platforms. Links to both of our profiles are at the bottom of this page.
We run a full page ad to announce new listings in the Santa Barbara News-Press, the go-to guide for locals who are in the market to buy. Village Properties also runs two-page spreads with their agents' listings each week. Each listing gets a custom-designed "Just Listed" postcard mailed to properties in close proximity, since it's common for neighbors or friends of neighbors to be interested in buying near by. We have 4 full-time marketing people who create professional postcards, flyers, and ads for us so that your property is always shown in it's best light. Here are a few examples for your reference: